Intellectual Property

Legal Guidance for the Ideas, Brands & Assets that Create Business Value

Intellectual Property

Legal Guidance for the Ideas, Brands, and Assets That Create Business Value

Intellectual property takes many forms, from a company name or logo to original content, proprietary technology, confidential information, and other assets that distinguish a business from its competitors.

Protecting those assets requires more than filing a registration and moving on. Businesses need to consider who owns intellectual property, how it is protected, who is permitted to use it, and what happens when someone uses it without permission.


BRAWW Law advises businesses at each stage, from identifying and protecting intellectual property to structuring licensing arrangements and enforcing rights when disputes arise. We help clients make intellectual property decisions with the broader business in mind, including how those assets support growth, generate revenue, affect transactions, and contribute to the long-term value of the company.


How We Help Protect Your Intellectual Property

A company’s name, logo, tagline, and other brand identifiers can become valuable assets as the business grows. Protecting those marks early can help prevent conflicts, support expansion, and preserve the value built into the brand.

BRAWW Law assists businesses with trademark matters including:

  • Trademark searches and clearance
  • Federal and state trademark applications
  • Trademark registration
  • Portfolio management
  • Registration renewals and maintenance
  • Trademark use and protection
  • Monitoring potential infringement
  • Trademark enforcement

We also help businesses evaluate trademark protection when launching a new company, product, service, or brand and when preparing for growth, investment, or a sale.

Businesses create copyrightable material every day, often without thinking of it as intellectual property. Websites, photographs, videos, marketing materials, software, written content, graphics, and other original works may all have significant business value.

BRAWW Law helps clients protect and manage copyrights, including:

  • Copyright registration
  • Ownership and authorship issues
  • Copyright assignments and transfers
  • Work created by employees and independent contractors
  • Use of third-party content
  • Copyright licensing
  • Infringement and enforcement matters

Establishing ownership and documenting rights can be particularly important when creative work is produced by outside contractors, agencies, developers, photographers, or other third parties.

Intellectual property does not always have to remain within the business that created it. Licensing can allow companies to generate revenue, expand into new markets, distribute technology, or allow others to use valuable intellectual property while the owner retains underlying rights.

BRAWW Law represents both licensors and licensees in developing and negotiating licensing arrangements involving intellectual property, software, technology, trademarks, and other proprietary assets.

We help clients address issues such as:

  • Scope and permitted use
  • Exclusivity
  • Territory
  • Fees and royalties
  • Ownership
  • Quality control
  • Confidentiality
  • Duration and termination
  • Enforcement and remedies

A carefully structured agreement can help both parties understand how intellectual property may be used while protecting its long-term value.

Not every valuable business asset is registered with a government agency. Customer information, business processes, formulas, pricing strategies, proprietary methods, technical information, and other confidential information may derive much of their value from remaining secret.
 
BRAWW Law helps businesses identify and protect trade secrets through confidentiality agreements, employment and contractor agreements, internal practices, and other safeguards.

We also represent clients when trade secrets or confidential information are misappropriated, including disputes involving former employees, competitors, business partners, and other parties with access to proprietary information.

BRAWW Law also represents clients when intellectual property issues develop into disputes. Our attorneys can help businesses enforce their rights, respond to infringement claims, and address disputes involving trademarks, copyrights, trade secrets, licensing agreements, ownership, and other proprietary rights.

When litigation is necessary, BRAWW’s experienced litigators can represent clients in state and federal courts and other appropriate forums.

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Why Businesses Choose BRAWW Law for Intellectual Property Counsel

Intellectual property rarely exists in isolation from the rest of a business. A trademark may become important during an acquisition. A licensing agreement can create a new revenue stream. A departing employee may take confidential information. A dispute over ownership can affect a company’s ability to grow, attract investment, or complete a transaction.

BRAWW Law approaches intellectual property with those broader business considerations in mind. Our attorneys advise clients on protecting and commercializing intellectual property and include experienced litigators who can enforce those rights when disputes arise.

As a full-service business law firm, we can also draw on attorneys experienced in corporate and transactional law, technology, employment, and litigation when those issues intersect with intellectual property. This allows us to consider not just how an asset is protected, but how it fits into the company’s operations, agreements, growth plans, and long-term value.

When Should You Contact an Intellectual Property Attorney

Frequently Asked Questions

That depends on the business. A company’s intellectual property may include trademarks such as its name and logo, copyrighted material such as website content and photographs, proprietary software or technology, and confidential information or trade secrets. Identifying what the business owns is the first step toward determining what protection may be appropriate.

Yes. A license generally gives another party specified rights to use intellectual property while the owner retains ownership. The agreement should clearly define what may be used, how it may be used, for how long, in what territory, and under what financial and other terms.

Ideally, trademark issues should be considered before significant time and money are invested in a new company name, product, service, or brand. Searching for potentially conflicting marks early can identify problems before a launch, while registration can provide important protection as the business grows.

Before taking action, it is important to evaluate the trademark rights involved, how each party is using the mark, and the likelihood of consumer confusion. Depending on the circumstances, options may include contacting the other party, negotiating a resolution, pursuing proceedings before the Trademark Trial and Appeal Board, or filing a lawsuit.

Not necessarily. Paying someone to create a website, photograph, graphic, software program, marketing material, or other work does not automatically resolve every question about copyright ownership. Written agreements should clearly establish who owns the work and what rights each party retains.

Businesses change. They introduce new products and services, update branding and websites, hire contractors, enter new markets, and develop new proprietary information. An intellectual property review can help identify assets that are not adequately protected, registrations that need updating, ownership issues, and other gaps before they create problems.

A trade secret is generally information that derives economic value from not being generally known and is subject to reasonable efforts to keep it secret. Depending on the business, trade secrets may include formulas, processes, customer information, pricing strategies, technical information, or other proprietary knowledge. Appropriate confidentiality and security measures are important to maintaining that protection.

Protect the Assets You’ve Worked So Hard to Build

Whether you are developing a new brand, protecting creative or proprietary work, licensing intellectual property, or facing an infringement dispute, addressing intellectual property issues early can help preserve both your rights and the value of your business.

Contact us today to discuss your intellectual property needs.